Search and performance
Analytics, dashboards, and event tracking
Analytics should answer practical questions: which pages work, which sources produce inquiries, where forms stall, and what should be refined next.
What this solves
- Analytics installs that collect data but do not answer real business questions.
- Missing event tracking around forms, calls to action, and critical page flows.
- Reporting that stays scattered across tools and never becomes usable.
What gets delivered
- Event maps tied to lead flow, forms, buttons, and page sequence.
- Reporting views or dashboards that surface the signals worth checking.
- Measurement planning coordinated with landing pages, SEO, and ongoing support.
How it connects to other services
The strongest results come when this work is planned as part of a larger system. It often overlaps with design, search setup, integrations, analytics, or long-term support depending on the condition of the current site.